Google My Business Optimization
It is more important than ever to make sure your Google+ profile and page are optimized to support your business goals so you can extend your marketing reach.
Why Do I Need Google My Business
Google integrates Google My Business listings with organic results, which gives these listings greater prominence.
In many instances, Google My Business 'local' listings will be displayed above organic SEO results.
These results are triggered by searches combined with the users geographical location.
Work process
Understanding Verified and
Optimized Listing
Google Places/Maps, currently known as My Business, operates slightly differently compared to traditional organic search results.
- Geographically triggered Places listings can appear above the organic results
- Geographically triListings represent physical businesses and thus puts customers closer to a purchase and more readily engagedggered Places listings can appear above the organic results
- There are only 7 places positions available. To appear, you must beat your competitors.
While Google My Business optimization does share a number of factors in common with traditional web SEO, there are some key differences.
Relevance
Relevance is how well a local listing matches what someone is searching for. Adding complete and detailed business information can help Google better understand your business and match you to relevant search results.
Distance
Just like it sounds - how far is each potential search result from the location term used in a search? If you don't specify a location or your marker is incorrectly positioned, Google is less likely to return your business when users are searching in your area.
Authority
Authority relates to how much Google ‘trusts’ your Business or Brand. Simply verifying your Google My Business listing increases its authority, but by providing complete information in your profile you can boost that further.
